Shape Shifting

Standard
Orsa and Winston_tangbro1.blogspot.com

Photo courtesy of tangbro1.blogspot.com.

I was just catching up on my pre-holiday culinary news and came across an Eater post announcing that Chef Josef Centeno has flipped Orsa & Winston, the highest brow concept in his expanding lineup, into a casual yakitori shop called O&W Yakitori-Ya.

Devised partly as a way for him to sneak off for for some time in Japan, the temporary overhaul was also said to be a way to counteract the dearth of seasonal ingredients he needs for his prix-fixe only O&W menu.

Whatever the reason, I love seeing concepts nimbly reinventing themselves in ways that keep diners interested and engaged, rather than trying to execute pre-fab re-brands leaving diners confused and ambivalent.

Kudos to Chef Centeno.

Perhaps this is why he’s quickly becoming the King of Downtown.

What cha think?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s