Leveraging Chef Talent

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tacobell

This article covering an article about Taco Bell’s recent rebound demonstrates the power of the culinary world and why more and more people are positioning themselves as brokers within it.

Doritos promotion aside–align yourself with a credible, recognizable chef personality and watch a vast, new audience flood through your door.

The model doesn’t always work (Aaron Sanchez / House of Blues), but if constructed correctly, a partnership with the right culinary talent could help revitalize and reposition your brand.

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